Lotta Hitschmanova's TV Appeals

If you're old enough to have watched Canadian TV in the 50s, 60s or 70s you probably saw Lotta's televised public service announcements.  We bet you remember her unique uniform and cap.  We invite you to watch a few of her most memorable PSAs.

Korea: vocational training for disadvantaged children
From its beginnings in post World War II Europe, Lotta made the USC a champion for the rights of disadvantaged children around the world.

Bangladesh: food for the hungry
Likewise, Lotta took on the fight against hunger with great passion. She ensured that children in need and other vulnerable groups were provided with their essential nutritional requirements, without which they would not be able to survive and thrive.

India and Lesotho: irrigated farming
Lotta and the USC did not stop at emergency food programs. Over time, they supported agricultural development and training programs, in order that farmers could grow their own food and feed their families themselves.

Korea: rural development
USC further refined its rural development programs, based on the local needs and skills of the communities it was working with. Here, community livelihoods were achieved by growing medicinal plants and harvesting seaweed.

Read 2902 times Last modified on Sunday, 02 March 2014 20:21

LottaHitschmanova tbnWhat's in a Name?

We’re called USC Canada because we started out way back in 1945 as the Unitarian Service Committee, founded by the energetic Dr. Lotta Hitschmanova. We’re still planting the seeds that Lotta sowed. Find out more about our founder, Dr. Lotta Hitschmanova.

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