Old Radio PSA’s (1969-78)
"Recently, visiting the extermination camp at Auschwitz, … I suddenly paid attention to [a] suitcase….The name was that of [Lotta’s] mother, Else Hitschmann, Prag II, Sokolska 36 – [her family’s] home address…. Now when I walk the fields of the camp and see the ashes coming out of the earth, another soul has a name."

Maybe you recall Dr. Lotta Hitschmanova’s calls for assistance that were broadcast over radio stations across the country.
Here is just a small sample of the hundreds of radio PSAs (public service announcements) that Lotta was featured in over the years.
- Be thoroughly human and never humiliate.
- Caring about those who are far away.
- Development often starts with a woman.
- Empowering local people.
- Food, education and community development.
- No excuse for human starvation.
- World hunger, a crisis of life and death.









