Watch Dr. Lotta’s TV ads
Through her TV and radio PSAs (Public Service Announcements), Dr. Lotta Hitschmanova became one of Canada’s most recognized humanitarians and public figures in the 1940s to 1970s.
She reached out to Canadians, urging them to become more aware of people’s living conditions on the other side of the planet, and to take action and help.
To watch or listen to Dr. Lotta, please click on the following:
You can also watch our 60th Anniversary PSA from 2005 (below), which features a tribute to Dr. Lotta by musician Bruce Cockburn.
60th Anniversary (2005, 0:60 min)










